Building an E-commerce Site

 The things you need to keep in mind when thinking about building an e-commerce site include:

  • Suppliers - this is no different from the concern that any normal store or mail order company has. Without good suppliers you cannot offer products.
  • Your price point - a big part of e-commerce is the fact that price comparisons are extremely easy for the consumer. Your price point is important in a transparent market.
  • Customer relations - E-commerce offers a variety of different ways to relate to your customer. E-mail, FAQs, knowledge bases, forums, chat rooms... Integrating these features into your e-commerce offering helps you differentiate yourself from the competition.
  • The back end: fulfillment, returns, customer service - These processes make or break any retail establishment. They define, in a big way, your relationship with your customer.

When you think about e-commerce, you may also want to consider these other desirable capabilities:

  • Gift-sending
  • Affiliate programs
  • Special discounts
  • Repeat buyer programs
  • Seasonal or periodic sales

The reason why you want to keep these things in mind is because they are all difficult unless your e-commerce software supports them. If the software does support them, they are trivial.

Comments

Post a Comment

Popular posts from this blog

Monetize Your Car with Ridesharing

  You may have a car, but spend most of your time at home. While you’re spending your day without using your vehicle, rent it out using   Turo . You could be able to earn up to $1,000 a month. This money could go to your gas, car insurance, or your car payment (if you have one). Plus, you could earn spare cash to   invest   and grow your earnings. Time : Low to Medium Earnings : Up to $1,000 a month Extra tools : Smartphone (for app communication) and vehicle
Read more

How E-commerce Works

  Unless you have been living under a rock for the last few years, you have probably heard about   e-commerce . And you have heard about it from several different angles. You may have: heard about all of the companies that offer e-commerce because you have been bombarded by their  TV  and  radio  ads read all of the news stories about the shift to e-commerce and the hype that has developed around e-commerce companies seen the huge valuations that Web companies get in the stock market, even when they don't make a profit purchased something on the Web, so you have direct personal experience with e-commerce Still, you may feel like you don't understand e-commerce at all. What is all the hype about? Why the huge valuations? And most importantly, is there a way for you to participate? If you have an e-commerce idea, how might you get started implementing it? If you have had questions like these, then this article will help out by exposing you to the entire e-com...
Read more

How Amazon Makes Same-day Delivery Happen

  Imagine the complicated logistics it takes to receive an online order, pull the product, package it, put it on a truck and ship it to the customer, all within a nine-hour time frame. It's a feat that seems nearly impossible, and since Amazon's figured out how to do it, they aren't too keen on divulging their secrets to competitors. That's why they've been very tight-lipped about how exactly they're able to make same-day delivery happen. Here's what we do know.  Amazon  stores its inventory and prepares orders for delivery in massive warehouses known as  fulfillment centers . "Massive" might even be an understatement: The company's Phoenix fulfillment center, for example, employs 1,500 workers and occupies an unbelievable 1.2 million square feet [source:  Wohlsen ]. They are the picture of efficiency: A computer tracks each item as it's delivered, unloaded onto a conveyor belt and shelved. When a customer places an orderl, employees known ...
Read more